In the 1990s and 2000s, Black Swans were often used to refer to major disruptions or upheavals in the market that were impossible to predict and could have significant impacts on businesses. For example, the dot-com bubble of the late 1990s and the financial crisis of 2008 were both referred to as Black Swan events that had major implications for businesses and the economy.
However, in the wake of the COVID-19 pandemic and the numerous other challenges facing the world today, a new concept has emerged: the Blue Bird.
Unlike Black Swans, which are unpredictable and often have negative consequences, Blue Birds are positive and foreseeable events that can have a major impact on the world. These events may include technological innovations, shifts in consumer behavior, or major geopolitical changes.
In the 2020s, many experts believe that Blue Birds will become an increasingly important force in the business world. With the COVID-19 pandemic and the resulting economic downturn still fresh in everyone’s minds, businesses are looking for ways to adapt and recover in the face of ongoing challenges.
By anticipating and preparing for potential Blue Birds, businesses can position themselves to take advantage of these opportunities and emerge stronger in the face of adversity.
So what does this mean for marketers in the 2020s? The key is to stay attuned to shifts in the market and be ready to pivot and adapt as needed. By anticipating and preparing for potential Blue Birds, businesses can position themselves to take advantage of these opportunities and emerge stronger in the face of adversity.
